As I promised in my last post, I’ve removed a barrier to client entry by making my rates available online. This isn’t just a standard rate sheet in .pdf form, this is a tool that asks you no more than 3 questions and tailors the quote to your project. Why did I do this? Because I believe that most people shopping for VO don’t want to wait for their question of “How much will this cost me?” even if the wait is less than 15 minutes to get an email reply. Instant gratification.
It’s also another way of filtering out lowballers and those who are not serious. When someone realizes that a 9000 word narration can’t be done for $50, then neither my time nor that person’s time is wasted by a back and forth exchange.
There’s another benefit. In order to get the rate quote, the requester is asked for their mailing address. Now, certainly I expect that a good portion will give bogus info. But there’s the chance that someone will give me their real info and I can add them to my list of contacts for promotional mailings. Leads, baby.
I’m happy with how the tool turned out. I’m hesitant to encourage readers to try it out, because I get an email everytime someone does, but if you really are curious, then stop by http://JeffreyKafer.com and click the Rate Request form. Put something in the script field indicating you’re just a looky-loo so I don’t follow up with you.
Unless, of course, you really want to hire me. In that case, you know how much your project will be!