Category Archives: motivational

8 Reasons for Hiring a Professional Audio book Narrator

Being an independent author is a mostly do-it-yourself venture. While I generally applaud the DIY mentality especially as it comes to things like mowing your own lawn or building a deck, I wonder how much better people’s books would be received if they had a professional quality narration, as opposed to doing themselves or hiring their uncle bill with a headset microphone.

In my humble opinion, here’s why you should consider hiring a professional narrator:

1. Savings

I can hear it now: “But Jeff, your services are EXPENSIVE!! How can paying you to read my book save me money??” Quite easily, actually. First of all, my rate is very affordable at around $.03 per word. The average 80,000 word books comes out to $2400. Now, for the unpublished writer with a day-job, this may seem horribly expensive. But what the naysayers are not factoring in is time. Let’s break it down.

80,000 words = 500 minutes = about an 8 hour book
Average time investment per finished hour = 5-6 hours on a  good day.
Total time to produce = 40-50 hours

That’s an 8-hour-a-day work week, folks. Suddenly $2400 for 1-2 weeks worth of work doesn’t seem like such and unreasonable salary, does it? This is, after all, my job. And what could you be doing with that time?

Marketing! PR! Networking! Marketing! Marketing!

Why in the world would you want to spend your time sitting behind a microphone when you could be out there drumming up business for the release? Isn’t your time better spent building the business aspect of your book and leaving the narration part to an expert?

2. Professional Quality

You’ve got a professional quality book. You’ve got professional quality business cards. You’ve got a professional quality website. You’ve got a professional quality cover design.

Then why wouldn’t you want the centerpiece of the release, the very product you’re putting out there to be professional as well? Grabbing a $50 podcasting mic and recording in your den is not professional. Why would you represent your work in such a mediocre way?

I don’t listen to amateur audiobooks. Why? Because I’m spoiled to the likes of Scott Brick and Grover Gardner, people who know how to narrate books. And with the proliferation of audio books, I can’t be the only one who gets turned off by a dull reader creating subpar recordings? Your book needs to have the same level of professional narration that you put into writing it.

3. Bringing your book to Life

If you’re one of those authors who’s so married to their debut novel that you figure you’re the only one who can truly capture the voice of Treenok the Terrible, then you’ve got a problem. Because if that is indeed true, your audience won’t be able to capture it in their minds either.

Thankfully, most writers who feel that way are incorrect. Most good voice talent are actors, plain and simple. It is their job to find the characters and bring them to life. If you think you’re as good as classically-trained Shakespearean actor Scott Brick, then, power to you. I’m certainly no Scott Brick, but I do have 20 years of theater experience. It’s my passion and job to have these characters possess my voice and make them alive. Narrating a book is not reading a book. Narrating a book is putting on a performance with a single actor playing all the roles. If you don’t honestly have those acting chops, outsource it to someone who does. Doesn’t your work deserve it?

4. Technical aptitude

OK, perhaps you’re a podcaster. Sorry, it’s not the same thing. While your audio book may be in podcast format, you really should think of it as an audio book. And audio books are different from podcasts. If you think that recording in Audacity and dropping your files into Levelator and sending them off is going to give you the best sound, then think again.  Will it be good enough? Perhaps. But do you really want your work represented in a way that’s just “good enough”?

You need to properly compress and EQ your voice for optimal quality. Failure to do so will cause fatigue with your audience. I use professional software in which I’ve fine-tuned the compression and EQ to best fit my voice and give professional results. As well, such publishers as Audible have fairly strict guidelines about how their audio is to be produced. I’ve narrated for Audible. I know how to do it.

5. Stamina

Narrating an audio book is hard work. Seriously. If you think sitting in front of a mic for several days reading a book is easy, I urge you to give it a try. There’s a reason why the folks at Podiobooks request 5 episodes up front. Not only is it to hook the reader, but to assure that you or your narrator have the stamina to pull off the whole thing. Because you’ll realize a few chapters in after you’ve spent the good part of a day just to record one single hour, that vocal stamina plays a huge role in this.

After recording dozens of audio books, I’ve built up stamina and patience for the process. I’ve also learned how to pace myself to get the most bang for my vocal buck.

6. Avoiding the “read by the author” Stigma

Go to right now. Do it. Note how many novel writers narrate their own books?Very few. And they usually suck for a myriad of reasons, the primary one being that they are authors, not narrators.

Longtime audio book listeners often avoid listening to books read by the author. I learned my lesson with Harlan Coben. His book, Promise Me, gets absolutely slaughtered in the listener comments simply due to his narration. It’s bad. But honestly, I’ve heard worse. John Nance insists on reading his own books, and he has a pronounced lisp, for goodness sake.

Now, you may not have a speech impediment, but think about how it looks to a potential listener that you took the time to seek out someone else to narrate your book. You love your work so much, that you wanted to make sure it was in the right hands. You avoided the stigma of “read by the author” that turns off so many listeners. Plus, unlike most podiobooks, there’s a certain coolness to working with a pro. It’s a step above the rest of the pile.

7. Tax write-off

First of all, I have to say that I’m not an accountant or lawyer and this shouldn’t be taken as actual legal tax advice. However, if your book-writing is a business, you should be able to write off this expense on your taxes as a legitimate marketing expense. Consult your accountant about this, as tax laws vary from state to state.

8. Distribution

So once you record this book, what do you do? Where do you sell it? If you simply have one book, I guarantee you that distributors won’t give you the time of day and probably won’t even return your emails. There’s no point in making an audiobook if you can’t recoup your expenses.

I have your solution. With my partner company, SpringBrook Digital, I’ve got distribution channels and can offer higher commissions than anyone I know of in the industry. I can get your audiobook on, iTunes, and Amazon.

Still not sold on the idea? Head over to my website for a FREE sample reading of your writing. I know you will be thrilled with what you hear.

Do your Voice over clients know what kind of salsa they want?

I’m on the search for perfect restaurant salsa. There’s a nearby Mexican food joint that has darn near perfect salsa. Thin (but not watery), deep red, with some cilantro, a few pieces of onion and some spices. Delicious. No carrots, no fruit, no beans.

And I can’t find anything remotely close in the grocery store. I can’t even find a lesser-quality homogenized, pasteurized, factory-created replica of this style of salsa. Instead, I get bombarded with Thick n Chunky, peach, mango, pineapple, corn, or picante salsa. I don’t want giant pieces of food in my salsa.

I know exactly what I want, but all of these companies offer me what they think I want. Or even worse, what they want me to want.

This got me thinking. Are we doing the same thing with our clients? Are we delivering what our clients want? Do we know what our clients want? Do they? To answer that, we need to break down our clients into 3 different types:

  1. Clients who know what they want, how they want it, and don’t want anything but that. This is me as it relates to salsa.
  2. Clients who know what they want, but are open to other things.
  3. Clients who don’t really know what they want and expect you to wow them.

There’s nothing wrong with any of these kinds of clients. But as a voice actor you need to be able to recognize the kind of client you’re dealing with. You can’t treat a #3 as a #1 or they’ll walk away wondering why they weren’t wowed. And if a client is a #1 and you give them something they don’t want, they’re going to walk.

And this is where the newbie lowballers on the P2P site du jour can’t compete. This is where your value add comes in as a seasoned pro. Let your experience be your guide. Understand your clients and figure out what they need. Don’t be afraid to ask questions. The client will be more than happy to give you an idea of what they want, if they know. Then you can deliver the results.

And if anyone has a good store-bought salse to recommend, knowing the kind I like, please post it in the comments.

Which voice talent are you? Do it or Excuse it?

If you’re like most people, you have a list of things to do. These may include:

  • You need to update your website.
  • You need to cold call some potential clients.
  • You need to update your resume
  • You need to add some content to your reels
  • You need to chase an invoice.

And what is a common reason for not doing these things? 

“I didn’t get around to it.”

OK, some of you may have heard this punch line, so don’t ruin for the rest of the class, please.

If your excuse is the above, then I’m happy to give you one. Print out the pic below and accept my gift of a Round To It.

Ha ha get it? A ROUND TO IT?

Yeah ok, the joke is old and corny and isn’t any funnier when I type it in all caps. Heck, 25 years ago my dad’s company actually used to hand out little wooden coins with “to it” written on them as a clever way of handling clients who didn’t buy life insurance because they hadn’t gotten around to it.

But as stupid as the gimmick may be, it showcases how dumb the excuse itself is. You didn’t get around to it? Well, why the heck  not? If you have something that needs doing, that will benefit your Voice over career in any small way, then do yourself a favor and get around to it.

There’s a difference between a reason and an excuse. If you have reasons for not doing these things, that’s one thing. But making excuses for yourself is only harming your career. Because there is some person out there who isn’t making excuses for himself and is going to get the gig.

There are people who do the things they need to do. And there are those who make excuses for not doing them.

Which one are you?

More importantly, which one do you want to be?

VO folks are the most share-y

Dan O’Day has a great post about how forthcoming VO folks can be with information, even when sharing info with the competition.

I can absolutely attest to this. Not only do you have generous people like Bob Souer, Connie Terwilliger, Philip Banks, and too many others to name who will absolutely talk your ear off with great advice and stories, the VO-BB is by far the best resource for VO info on the ‘net. Even people who are auditioning for the same gig as you will offer helpful advice. Truly an amazing thing.

Read more of Dan’ article here.

Insights into Audiobook recording

My favorite audiobook narrator, Scott Brick has posted a doozy of a tome on his blog about the challenges of recording audiobooks with regard to different accents the author drums up. He’s certainly not complaining, because as he says “he has the collest job on the world.” I have to agree.

Read the whole thing here.

Voicey Awards Nominations close Sunday

Just a heads-up to remind any of you that the nominations for the Voicey Awards are closing on Sunday February 4th. Don’t forget to get your nominations in! And if you think I’m deserving, I’d love to have your vote for Best New Voice. If you decide to give me a nomination, my url is

Anway, I can’t wait to see who the nominees are! Even if I’m not one of them, I’m bound to know at least one of them.

Are you strange? Good!

Bryan Cox has an interesting and motivational story about a young Lucille Ball breaking out of her rut as a B-movie actress and becoming the icon that she became. A good read if you find yourself and your marketing becoming a little too much like everyone else. Thanks, Bryan!

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