Category Archives: financials presents the State of the Voice over Industry paper

David Ciccarelli of alerted me this morning of the availability of his newest version of his annual¬†State of the Industry paper. It’s a good overview, with some interesting highlights. While it makes some sweeping predictions about several different industries without much supporting evidence, I think the paper is pretty accurate and I commend David for writing this up in a way that isn’t just a marketing device for


Niko Bellic Actor got paid $100,000 for Grand Theft Auto IV

The New York Times has an interesting article about Michael Hollick, the actor who played Niko Bellic in Grand Theft Auo IV, a title that has so far sold $500 million worth of copies.

Apparently Mr. Hollick is disappointed that he only made $100,000 from his work in the game, and won’t make any residuals.

Jason Zumwalt, the voice of Cousin Roman, has a far funnier take on the subject in this YouTube video:

I have my opinion on the matter as a voice actor and someone who actively works in the video game industry. But I’d like to hear what you think. Sound off in the comments!

Setting rates the MCM way!

Mary McKitrick has a great (and detailed!) post about setting voice over rates. If you’re unsure of what to consider when factoring rates (and why you shouldn’t be so quick to take that $50 Craigslist gig), then check out her post. Thanks for the great insight, Mary!

Giving up on PPC

I’ve been using Google Adwords for a month now as a test. And my results of this test are forcing me to drop PPC (Pay per click) advertising altogether. It just didn’t work.

Here are my stats for the past month:

Impressions = 177,654
Clicks = 94
Leads resulting from clicks = 0

Total cost = 73.64

Yes, that’s a lot of money for no return on the investment. The problems with it is that it’s so expensive. To get front page placement for a term like "Male Voice talent", you need to be ready to pony up around $4 per click. So every time someone clicks on your ad, you shell out upwards of $4 to Google. And of course, there’s no protection against false leads or other voice talent who are simply trying to check out the competition.

The last straw was today when someone searched for "Voice over production agencies in MI". For some odd reason, my ad showed up for this search, though I live on the west coast. Even stranger, the person searching for it decided to click on my ad. Of course, I wasn’t really what they were looking for, but $4 went bye bye into Google’s coffers.

For $4 I can send out about 2 demo CDs to targeted clients. As well, I can do a lot of search engine optimization to get a natural ranking higher for those keywords without having to spend a dime.

Anyone out here have better luck with PPC? Discuss in the comments!

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