Freelance Folder has a great post today on the problems with spec work. While the post is mostly about web designers, it’s applicable to us as Voice over artists since we “audition” every day. The key takeaway:
Branding is not just a pretty logo. If a company or potential client is not willing to hire you based on what they saw on your portfolio, your excellent communication skills and your professionalism, you may be better off not working for them anyway.
Certainly food for thought. What’s your take? Either comment here or take the discussion to the original post.