There’s a new group out there who want to get Voice over artists accredited. This group is SaVoa.org. What does it mean to be accredited by this group? According to their website:
Accreditation by SaVoa is recognition of a voice over artist’s ability to provide vocally and technically proficient broadcast-quality voice over services and to conduct business in such a way that it enhances the profession as a whole. We focus on establishing excellent standards and then promoting education and public awareness to achieve those standards.
Generally, I applaud what they are trying to do. I think a standard is great. I think quality is important. But my problem with the group is that it suddenly popped up out of nowhere and wants to be the decider of who is a good voice talent and who isn’t.
Who decides? Based on what? Who gave them accreditation to be in this position of authority?
As well, the group seems to be trying to build up legitimacy by giving certain well-known VO types a free (or so I assume) membership as a "Friend of SaVoa". Again, I understand the necessity to gain legitimacy, but their methodology seems a little obvious.
My reels on my website tell a prospective client how good I am and how appropriate I am for their project. Is a little seal that says "Accredited" really going to get me more work?