As indicated in my last post, I gave Google Adwords a try. The results were quite interesting, though the setup had to be seriously micromanaged.
After half a day of fairly disappointing results, I tweaked the amount I was willing to give per click. I discovered that this could get very expensive very quickly. For a few keywords such as “Voice over talent”, I had to give $1 per click to get front page listings. But I was in good company with talented people such as Connie Terwilliger who falls naturally onto the first page with that keyword.
Once I had committing to giving Google an obscene amount of money, my stats skyrocketed. At the end of the day, I had 37,456 impressions. That means the ad was shown over 37,000 times. Only 300 of those impressions were on search engines. The rest were on the content network, which is anyone who owns a web page that has agreed to display Adwords in exchange for some of the money I paid. Unfortunately, I have no way of knowing what sites my ad was displayed on.
As far as clicks, only 16 people actually clicked through to my site and not a single one of those led to any correspondence. But those 16 clicks cost me $5.76. Would you pay $5 to have 16 possibly-interested people look at your website?
This weekend: more adwords stats and I’ll give Microsoft AdCenter a try as well to see if MSN Search is more VO friendly.